Creative Leader — Direction, Editorial, Production, and Ops
High-quality work at scale — not despite the complexity, because of it.
Studio Director and creative lead at Thesis since 2021, working on Nike, Spotify, Adobe, ELEMIS, and more.
I live at the intersection of creative ambition and production reality—shaping the work and the systems that make it repeatable.
Work
Spotify — Global Premium Campaigns
The brief was the same every quarter. The challenge was making it feel like it wasn't — while producing scroll-stopping content at speed.
5+ year engagement· 40+ languages/breif · 90+ markets/brief · Highest single-day signup volume in Spotify history Q4 2025
Performance ads. Editorial campaigns. Brand storytelling.
Nike — Global Digital Creative System
Nike doesn't have a creative problem. It has a scale problem. My job was to maintain and improve a system that produces 25,000+ assets a year without losing what makes Nike look like Nike.
25K+ assets/year · 400+ campaigns · +20% motion output YoY · 15% faster brief-to-launch
ELEMIS — Sea Change
ELEMIS needed a campaign that could reintroduce the brand and sustain it across paid, organic, and brand channels simultaneously. One shoot. One concept. 350+ deliverables.
+30% YTD growth · 2.1M+ video views · 9.2% engagement rate · –10% spend, +10% impressions
TEDxPortland — Multi-Year AOR
Three years. Three completely different themes. One consistent creative standard.
3 consecutive years · Live + digital · One of the top TEDx programs globally
What I actually do
Most creative problems aren’t creative problems. They’re clarity issues. Resourcing gaps. Feedback that never got specific enough. Timelines that only worked on paper.
I create clarity and keep everything moving.
I work across creative, production, and ops—shaping the work and making sure it gets done. I’m as useful in a concept review as I am in a post-production sprint. I care about the idea and the system that gets it out the door.
